BOBBIE

Full Picture Productions has been instrumental in launching Bobbie, the baby formula brand that disrupted the industry and has tripled their valuation in only 2 years on the market. We used our celebrity matchmaking skills and creative acumen to help Bobbie own the narrative around important parenting issues by creating, casting, producing and launching successful campaigns and always-on content flywheels, including:

• Bobbie’s success resulted in them purchasing a rival formula company in July 2023, effectively making them the 3rd largest baby formula brand in the world

• The Award-Winning Milk Drunk podcast to highlight the raw realities of modern parenting, hosted by Anjelika Temple, and featuring guest talent such as Ashley Graham, Tan France, Elaine Welteroth, Adrienne Bailon, Meghan Trainor, and others. Press from the podcast launch in March 2023 garnered over 2.5 billion impressions from outlets such as: People, E! News, Daily Mail, TMZ, Yahoo! Life, US Weekly, and more.

• A celebrity-packed ambassador group for 2023, including Meghan Trainor, Naomi Osaka, Gabrielle Union, Tan France, and Karlie Kloss. Full Picture Productions handled outreach, negotiations, and onboarding.

• An award-winning national campaign featuring model and activist Ashley Graham aimed at changing the conversation and taboo surrounding parents’ use of formula. Stills from this campaign ran as billboards at major intersections in both New York City and Los Angeles creating brand awareness for Bobbie and driving press pickups in Vogue, AdWeek, and Insider. The campaign won a Shorty Award for Consumer Brand in 2023.

• 2 streaming TVC Commercials highlighting bobbie’s brand DNA as well as a Valentine’s Day campaign with a custom version of The Supremes’ “Baby Love” song