CHICO’S

Full Picture teamed up with women’s fashion brand Chico’s to create the flagship digital series Chic to Chic. 

We concepted and produced 3 seasonal shoots starring comedian/influencer Kim Coles (of TV’s LIVING SINGLE, 1.1M followers) and style influencer Tanya Foster (87K followers), who use witty banter and attainable fashion advice to help women learn how to work their wardrobe.

The socially-focused, year-long campaign was a success, with videos seeing a 103% more efficient CPM compared to previous branding campaigns.