KYLE MACLACHLAN

Rebrand of Kyle MacLachlan’s Instagram and TikTok accounts for launch of his podcast Varnamtown.

Full Picture Productions worked with Kyle MacLachlan to bolster his social media presence prior to the launch of his podcast with Vox Media, Picture Perfect Federation, Epic Magazine, and PodcastOne, titled Varnamtown.

By focusing on both current trends and popular songs, as well as niche social media moments, our team brought Kyle into cultural conversations and gained him almost 800k followers across Instagram and TikTok, a 66% increase, as well as over 80M views across all platforms over the course of less than a year.

In 2024, his videos performed 14x higher than the TikTok average and 11x higher than the Instagram average. He also gained 542M online impressions and 1.9M Wikipedia searches. The popularity in Kyle’s posts led to massive media attention on Daily Mail, US Weekly, Today Show, Them, and more.

Kyle’s Instagram here.

Kyle’s TikTok here.