THE ORIGIN WAY

Thumb-stopping creative content for a women’s health startup announcing their partnership with advocate and comedian, Ilana Glazer.

Full Picture Productions partnered with pelvic floor physical therapy startup, Origin, to make noisy original content, promote their virtual and in-person clinics, and introduce their new advisor, Ilana Glazer.

Though Origin is most commonly used by those feeling the effects of pregnancy, postpartum, and menopause, pelvic floor therapy is useful for every body. That’s why it was so important for our team to build content pieces that speak to everyone.

Full Picture Productions produced, scripted, and concepted three pieces of content for Origin. The first was Ilana in conversation with Origin founder, Nona Farahnik. The second was Ilana in conversation with physical therapist sexuality counselor, and Origin board member, Uchenna Ossai. The third was our hero video, an edit of both conversations that promote the mission of Origin - to be included in standard care across the country which received over 500k views on Ilana’s IG.