ST. JUDE

A Celebrity Driven Giving Tuesday Activation to Raise Money for St. Jude Children’s Research Hospital

For Giving Tuesday 2023 and 2024, Full Picture Productions partnered with St. Jude Children’s Research Hospital to create an uplifting and encouraging fundraising campaign video with many beloved celebrities: Ellen DeGeneres, Nicole Kidman, Heidi Klum, Meghan Trainor, Howie Mandel, Tan France, Kyle MacLachlan, Shaun White, Ashley Tisdale, Shawn Johnson and Andrew East.

Our 2023 video was posted on the St. Jude Instagram account and quickly became their highest performing social video of all time. Our 2024 Giving Tuesday hero video and all cutdowns received over half a million views total!

All of St. Jude’s celebrity supporters reposted this video to their cumulative 208M followers. Over the course of both campaigns, we helped raise over $1M – a record for St. Jude!

Full Picture Productions fully produced this video from concepting, to scripting, to editing, as well as managing the outreach, procurement, and posting of talent.

Watch our 2024 Holiday Donation video here and our Giving Tuesday video here.

Watch our 2023 Giving Tuesday video here.