UNICEF

A Fashion Design Driven Halloween Announcement Video featuring Heidi Klum to Raise Money for UNICEF

For Halloween 2024, Full Picture partnered with UNICEF to produce the Trick-or-Treat for UNICEF announcement video starring Heidi Klum and brought on alumni from Project Runway and Making the Cut to give the video an extra hook.

This video was posted on the UNICEF instagram account and by Heidi herself and has amassed over 1M views. The video did so well that boxes started flying off the shelves and they had to order a restock the same day!

Full Picture Productions fully produced this video from concepting, to scripting, to editing, as well as managing the outreach, procurement, and posting of talent.